There is a public stigma about epilepsy. This causes prejudice and discrimination against people with the condition. Stigma excludes them and denies them opportunities in their daily lives in areas like education, employment, leisure and personal relationships. It isolates people and reduces their self-esteem and self-confidence. It makes epilepsy socially disabling. For many people having epilepsy is a lonely experience. Much of this stigma comes from false assumptions and beliefs and a lack of awareness and understanding about what epilepsy really is.
By 2017 we will:
- Increase the number of people using our services.
- Increase the number of our active supporters.
- Increase our income.
- Increase the public profile of Epilepsy Action.
- See evidence of positive changes in public attitudes towards epilepsy.
- See more positive media about people with epilepsy.
- See more media mentions about epilepsy.
Within 10 years…
We will raise peoples’ awareness of what epilepsy is really like. We will reduce the stigma of epilepsy and its consequences. We will increase the assurance of people with epilepsy so that they feel comfortable and confident to say that they have epilepsy without fear. People affected by epilepsy will feel less isolated and lonely. Anyone who needs us will know that we exist and will know how to reach us.
- Challenge the stigma of epilepsy.
- Raise the public profile of epilepsy.
- Say what epilepsy really is.
- Show that it is not something to be scared of.
- Explain how people should respond to epilepsy if they come across it.
- Publicise the positive achievements of people with epilepsy.
- Raise the public profile of Epilepsy Action.
- Tell people who we are, what we do and what we want.
- Encourage people to join us, support us and get involved.
- Use a wide range of communication methods and channels to get our message across.
- We will raise the awareness of…
- People with epilepsy
- Families with epilepsy
- Healthcare professionals
- Non-healthcare professionals
- Politicians and policy makers
- The media
- The general public