We exist to improve the lives
of everyone affected by epilepsy

Media officer (maternity cover) job description and person specification

Job title:Media Officer
Job location: New Anstey House, Gate Way Drive, Yeadon, Leeds, LS19 7XY
Department:Communications
Responsible to:PR Manager
Indirect reports:Media Officer
Grade:Officer 2
Hours of work:30 hours a week within normal office hours
8.00am - 6.00pm
Epilepsy Action operates a flex scheme for all staff.
The post will require occasional evening and weekend work for which flex time or time off in lieu is usually given
Holiday entitlement:25 days a year plus 8 days’ public holidays a year (pro-rata)
Other benefits:Optional contributory pension plan
2 x salary death in service benefit
Other terms and conditions:These are set out in Epilepsy Action’s Terms and Conditions of employment
Salary: (2017)Salary £19,609 / (£22,550 full-time equivalent)

Download an application form

Purpose of job

To increase positive awareness of epilepsy and to promote the work of Epilepsy Action through active work with the media and our stakeholders.

Scope of activities

Epilepsy Action is the leading national charity working to create positive change for people living with epilepsy. We have a very professional image and maintaining and developing that image is a key part of this post’s role. Epilepsy Action’s media officer is instrumental in ensuring a positive perception of epilepsy and the work that the charity does through working closely and positively with the press and media. The post’s day-to-day work is supervised by the senior PR and media officer.

The Communications Department is a key department within the charity. As well as PR and campaigns, it is responsible for the design and production of our journals, print and publications, creating and maintaining our website and other digital media, and overseeing our corporate image and key messages.

The media officer is responsible to the acting PR manager and works in the PR and campaigns team alongside the senior PR and media officer and policy and campaigns team.

Principal duties and responsibilities

These include the following:

1) To raise awareness of the work of Epilepsy Action and our services to stimulate financial and other support and to encourage engagement by:

a. Providing promotional and PR guidance and support for Epilepsy Action campaigns, local services and groups, and fundraising work
b. Providing promotional and PR guidance and support for the work of all departments within the organisation
c. Working with colleagues to develop, implement and evaluate effective PR and communications plans
d. Developing and maintaining relationships with suitable case studies, and maintaining the media volunteer database
e. Representing Epilepsy Action at external events when required, including occasional out of hours work
f. Working with colleagues to identify, highlight and develop new opportunities to promote the work of Epilepsy Action to the media
g. Working with the PR and campaigns manager and senior PR and media officer to respond to relevant media stories and requests for reactive comments and statements
h. Providing expert PR and media input into organisation-wide communications projects

2) To liaise directly with the media by:

a. Maintaining excellent relations with journalist contacts through both traditional methods and social media, creating new contacts and building a strong relationship with them
b. Responding to media enquiries, providing the required information within the specified deadlines
c. Writing press releases and effectively distributing and selling in stories
d. Acting as the charity’s spokesperson in regional media interviews
e. Working proactively and reactively to maximise PR and media opportunities
f. Using PR tools such as the media contacts and media monitoring databases, and providing advice on new tools

3) To maintain efficient administrative systems, including:

a. Working with the senior PR and media officer to analyse and draw insights from the PR and media work undertaken, including creating monthly stats reports, and using these insights to offer recommendations to senior colleagues
b. Working with the senior PR and media officer to ensure all relevant PR files are kept up to date
c. Providing own administrative/secretarial support, for example writing correspondence, making telephone calls, arranging meetings and so on

4) Other

a. Act as an ambassador for Epilepsy Action by representing the organisation at external events as necessary
b. Consistently uphold the standards of the organisation by both word and example
c. Ensure all work meets the charity’s quality standards
d. Ensure all aspects of work comply with health and safety, equal opportunities and other legislation and established Epilepsy Action procedures
e. Ensure all work is accessible and that the charity’s commitment to equality and diversity is planned into all work in a relevant and effective manner
f. Any other duties reasonably required which may from time to time fall within the scope and responsibility of the post

5) Epilepsy knowledge and advice and information provision. Level B (see Policies and Procedures for more detail)

a. The post holder is expected to have or gain an in depth understanding of epilepsy
b. If approached by anyone requiring specific advice about the condition the post holder should refer any requests for advice without delay to the Epilepsy Helpline
c. If approached by anyone requiring information about the condition, within the scope of their role, the post holder should provide relevant (to the topic) epilepsy information and/or refer to Epilepsy Action’s resources including publications, website and Helpline team

6) Organisational understanding

a. The post holder is expected to have or gain an in depth understanding of Epilepsy Action’s services and strategic aims

Person Specification

Qualifications and experience

Essential

1) Proven experience and understanding of PR and working with the media, with 12 months experience in a relevant role
2) Experience of creating compelling and engaging copy for various audiences and platforms
3) Educated to degree standard in a relevant field, or experience that demonstrates an equivalent knowledge and ability
4) An understanding of new and social media, including some practical application in a PR environment

Preferred

5) An understanding of the role of PR and media in the voluntary sector and/or health sector
6) An understanding of reputational issues and how to maintain an organisation’s reputation

Skills and abilities

Essential

1) Excellent verbal and written communication skills
2) Excellent organisational skills including the ability to work effectively to strict deadlines, to function well under pressure and to prioritise work effectively in a busy environment
3) Excellent interpersonal skills and ability to communicate effectively and persuasively with colleagues and service users at all levels
4) A news sense and ability to spot PR opportunities
5) Ability to understand complex information and communicate it in a simple way
6) A good working knowledge of Microsoft Office

Additional Criteria

Essential

1) A demonstrable understanding of and a commitment to equal opportunities including the needs of different social, cultural and disability groups
2) Able to work occasional evenings and weekends as required - the job will entail occasional travelling all over the UK and working some unsociable hours

Download an application form

Event Date: 
Wednesday 8 November 2017 - 14:26

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