Website linking policy

Links from your site to ours
Links from our site to yours

Epilepsy Action is committed to working closely with other organisations that share our aims and values.

Links from your site to ours

We are happy for anyone to link Epilepsy Action's website – either to the home page, or to any of the pages on the site. You do not need to ask our permission to link to us.
You must not use the Epilepsy Action logo without our permission. Applications to use our logo can be made to mmorton@epilepsy.org.uk.
Links made to our website should not suggest any endorsement or sponsorship by Epilepsy Action of your site, products or services.
You must also make sure that nothing on your site suggests that any part of the Epilepsy Action site is part of your site.
The page you link to on our site must be displayed with its URL displayed in the user’s browser address bar.

Linking good practice

The subject of the site or page you’re linking to should be the words you use for the link.

See the following examples, where the link text is in italics and bold:

Good:

...visit their website for more information about epilepsy

...more information can be found on the Epilepsy Action website

…Epilepsy Action have more information on photosensitive epilepsy

Bad:

… for more information about epilepsy click here.

Why? Search engines use the text of the link to decide what the site you’re linking to is about. In the bad example, search engines will presume that the site you’re linking to is about “click here”, rather than being about epilepsy.

Links from our site to yours

We get lots of requests from organisations and individuals to link to their websites. Our policy is to consider these websites carefully in the light of the following criteria.

Websites that we link to should meet the following criteria:

be directly related to epilepsy, or complement existing information on our website;
be respectful of the needs of people with epilepsy, and useful to people with epilepsy, their carers, family and friends, and professionals working with people with epilepsy;
not have a sole purpose of endorsing or selling products to users;
make sure that the ownership of the site must be immediately evident to visitors, with the owner's name displayed;
be well presented, and updated appropriately.

We won’t link if the professional reputation of the site owner is unknown, or if there are grounds for doubting the accuracy of the content or suspecting uncritical bias.

Links to other epilepsy patient organisations

We will usually only link to other members of the Joint Epilepsy Council and members of the International Bureau for Epilepsy.

We may link to epilepsy patient organisations if their focus is solely on one topic where they may be able to provide more information than we can, such as a particular treatment or syndrome. Any such sites would still have to comply with our list of criteria, in the bullet-point list above.

Links to other charities and non-profit organisations

In addition to the above standards, we will only link to other charity sites for information purposes. We will not link to other charity sites purely to promote donating to those charities.

Commercial organisations

We may link to commercial organisations if they have a direct commercial relationship with Epilepsy Action, for example, a company organising fundraising events for us or one of the companies in our ‘give as you shop’ range.

We may also link sponsors of Epilepsy Action's work, but only to acknowledge their donation or support.

Location of links

Epilepsy Action will decide where any external links from its site should be. Links within the content of epilepsy information pages will only be used if they form part of the information provided.