The word 'brainstorming' is not offensive to the vast majority of people with epilepsy, according to a survey carried out by Epilepsy Society in 2005.
The word has been used since the 1940s to describe the method of problem-solving or generating ideas where all present at a meeting make spontaneous suggestions. In the last year, it has been reported in the press that both the Welsh Development Agency and the Department of Enterprise, Trade and Investment in Belfast have deemed the word brainstorming to be politically incorrect, with 'thought-showers' suggested as a suitable replacement.
However, in the survey, 93 per cent of people with epilepsy did not find the term derogatory or offensive in any way and many felt that this sort of political correctness singled out people with epilepsy as being easily offended.
In separate research, we asked for the views of people with epilepsy on the matter. One commented:
"I have no objection whatsoever to the term brainstorming. I am sure the public do not, in any way, associate this with epilepsy so why should we?"
Our view is that it depends upon the context: if the word is being used to describe a meeting where participants are suggesting ideas, then its use is not offensive to people with epilepsy. However, it should not be used to describe a seizure or the electrical activity within the brain during a seizure.